FeelsYours is a personal-shopper quiz app for Shopify stores. This policy explains what data the app processes, why, and the choices and rights people have. FeelsYours is built to collect as little personal data as possible.
Who this covers, and our role
FeelsYours is installed by a Shopify merchant on their store. When a shopper takes a quiz or saves a profile, FeelsYours processes that data on the merchant's behalf: the merchant is the data controller and FeelsYours acts as their processor. Shoppers should also read the privacy policy of the store they are shopping. Questions about a specific store's data go to that merchant; questions about the app itself can come to us (see Contact).
What we process
| Data | Personal? | Why |
|---|---|---|
| Shopify customer id (of a signed-in shopper) | Pseudonymous | To recognize a returning shopper so their saved profiles come back |
| Profile preferences a shopper saves — moods, likes, dislikes, budget, occasion, and a nickname | Personal (the shopper's own) | To power discovery and the shopper's saved "Profile Keeper" |
| Quiz answers and the resulting recommendation | Linked to the shopper only if they save it | To compute and (if saved) recall the shopper's match |
| Aggregate analytics events | No personal data — identifiers and counts only | To give the merchant anonymous funnel metrics |
What we do not collect
- No shopper email addresses or names. Saving a profile relies on the shopper's Shopify sign-in, so we never ask for or store contact details.
- Gift-recipient profiles hold only the shopper's own notes — a nickname (e.g. "Mom") plus preferences. They never contain the recipient's real identity or contact information, and we never contact recipients.
- No browsing history, no cross-store tracking, no advertising profiles, and we never sell data.
Consent and choice
Taking the quiz as a guest always works — no account, no data saved. Saving a profile is a deliberate, signed-in action: the shopper chooses to sign in with the store's Shopify customer account and save. There is no email field and no pre-checked box. A shopper can delete a saved profile at any time from the quiz.
How data is used
- To recommend products that match the shopper's mood, style, or who they're shopping for.
- To let a signed-in shopper return and reuse the profiles they saved (the "Profile Keeper").
- To show the merchant anonymous, aggregated metrics (views, completions, saves) — these contain no personal data.
Quiz results are computed by a fixed, deterministic rule set. FeelsYours does not use a shopper's personal data to train AI models.
Your rights
Shoppers can request access to, or deletion of, their data through the store they used. Shopify's standard privacy requests flow through to FeelsYours, and we act on them automatically:
- Access / export — on a
customers/data_request, we compile the shopper's saved profiles and quiz responses for the merchant to provide. - Deletion — on a
customers/redactrequest, we delete that shopper's profiles and detach their quiz responses. - Store closure — if a merchant uninstalls the app or on a
shop/redactrequest, we delete all of that store's data from FeelsYours.
Data retention
Saved profiles are kept while the shopper keeps them and the store keeps FeelsYours installed. Data is deleted when the shopper requests deletion, when the merchant uninstalls the app, or on a store-redaction request. Anonymous analytics may be retained as aggregate figures that identify no one.
Where data is stored, and sub-processors
FeelsYours runs on a dedicated server hosted by DigitalOcean, and relies on Shopify for the store platform and the shopper's sign-in identity. Data is transmitted over encrypted (HTTPS) connections. We use no third-party advertising or analytics trackers.
Legal frameworks
FeelsYours is built with data-minimization principles from Quebec's Law 25, the EU/UK GDPR, and Canada's PIPEDA in mind. Because we hold no shopper contact information and minimal personal data by design, the privacy surface is deliberately small.
Children
FeelsYours is a tool for merchants and is not directed at children. It should not be used to knowingly collect data from anyone under the age of majority in their jurisdiction.
Changes to this policy
We may update this policy as the app evolves. Material changes will be reflected here with a new "Last updated" date above.
Contact
Questions about this policy or about FeelsYours' data practices: support@feelsyours.com.
This policy describes the FeelsYours app. Each store that uses FeelsYours is responsible for its own privacy practices and its own policy.